{"id":4906,"date":"2026-08-25T07:35:35","date_gmt":"2026-08-25T07:35:35","guid":{"rendered":"https:\/\/hometransferguide.com\/?p=4906"},"modified":"2026-08-25T07:35:35","modified_gmt":"2026-08-25T07:35:35","slug":"one-company-paid-off-another-to-leave-market-settlement-with-govt-could-be-huge-win-for-housing-prices","status":"publish","type":"post","link":"https:\/\/hometransferguide.com\/?p=4906","title":{"rendered":"One Company Paid Off Another To Leave Market. Settlement With Gov\u2019t Could Be Huge Win For Housing Prices"},"content":{"rendered":"
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The Federal Trade Commission (FTC) reached a settlement Monday with online real estate companies Zillow and Redfin over allegations that the two companies struck a deal to reduce competition in the rental-listing market.<\/p>\n

Read more Elizabeth Warren Is Actually Right About This One, Trump Should Beat Her To The Fix<\/a><\/p>\n

Under the February 2025 deal, Zillow paid Redfin $100 million to stop selling its own ads for large apartment buildings. Redfin agreed to instead send those customers to Zillow and show Zillow\u2019s rental listings on its sites. Redfin also agreed not to compete with Zillow in that market for up to nine years, according to the FTC.<\/p>\n

Under a February 2025 agreement, Zillow allegedly agreed to pay Redfin $100 million, along with additional fees each time a prospective renter expressed interest in a property through Redfin, according to CNBC. In exchange, Redfin agreed to stop competing with Zillow in that part of the rental-listing business for up to nine years and instead send customers to Zillow, the FTC said in a Monday press release. <\/p>\n

The FTC said the agreement reduced competition and drove up prices for landlords advertising rental properties online. On average, Zillow customers paid 14.5 percent more to advertise an apartment listing, and some landlords stopped purchasing online listings altogether because of the higher costs. New York, Virginia, Arizona, Connecticut, and Washington State joined the FTC in the lawsuit, CNBC reported. <\/p>\n

The FTC reached a settlement with the two online real estate companies ahead of a trial that was slated to begin Monday. Redfin can display Zillow advertisements on its websites, but will resume its own rental advertisement business within six months under the terms of the settlement, according to the FTC. The partnership between the two companies will continue through 2030.<\/p>\n

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Michael Sherman, a Zillow rentals executive, said the settlement \u201cenables us to keep our energy on innovating for renters and property managers,\u201d per CNBC.<\/p>\n

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Daniel Guarnera, director of the FTC\u2019s Bureau of Competition, offered a similar sentiment in an FTC press release.<\/p>\n

\u201cToday\u2019s settlement unwinds an agreement under which Zillow paid Redfin $100 million to stop competing and hand off all its customers to Zillow,\u201d Guarnera said. <\/p>\n

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\u201cThis settlement delivers better, quicker, more certain results for both renters and property management companies than we would have been able to achieve after prevailing at trial, including firm and enforceable commitments by Redfin to relaunch its rentals advertising business,\u201d he said. \u201cToday\u2019s great result delivers on the Trump-Vance FTC\u2019s commitment to make sure Americans benefit from competition in markets for housing and the products and services Americans use to find their homes.\u201d (RELATED: New Report Shows Just How Bad The Housing Crisis Is)<\/strong><\/p>\n

The FTC sued the two online real estate companies in September 2025, claiming their partnership would lead to higher rental prices and reduced competition. In addition, the FTC said the partnership violated Section 7 of the Clayton Act, which \u201cprohibits mergers and acquisitions where in any line of commerce or in any activity affecting commerce in any section of the country, the effect of such acquisition may be substantially to lessen competition, or to tend to create a monopoly,\u201d according to the Department of Justice\u2019s website.<\/p>\n

Antitrust laws are designed to protect consumers by ensuring businesses operate efficiently and keep prices down, the FTC\u2019s website indicates.<\/p>\n

Read more Company Powering Truth Social Lands $13,700,000,000 American AI Deal<\/a><\/p>\n

<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Zillow allegedly paid out $100 million to direct competitor Redfin to push them out of the apartment rental market.<\/p>\n","protected":false},"author":1,"featured_media":4905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2795,3543,1278,3975,1249],"class_list":["post-4906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-federal-trade-commission","tag-ftc","tag-housing","tag-real-estate","tag-settlement"],"yoast_head":"\nOne Company Paid Off Another To Leave Market. 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