{"id":5033,"date":"2026-08-27T15:07:17","date_gmt":"2026-08-27T15:07:17","guid":{"rendered":"https:\/\/hometransferguide.com\/?p=5033"},"modified":"2026-08-27T15:07:17","modified_gmt":"2026-08-27T15:07:17","slug":"us-breakfast-giant-removes-artificial-dyes-from-cereals-in-maha-friendly-move","status":"publish","type":"post","link":"https:\/\/hometransferguide.com\/?p=5033","title":{"rendered":"US Breakfast Giant Removes Artificial Dyes From Cereals In MAHA-Friendly Move"},"content":{"rendered":"
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General Mills announced Wednesday that all of its cereals in the U.S. are now made without artificial colors.<\/p>\n

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The American food company said in a news release that with all of its U.S. cereals \u2014 including popular options like Lucky Charms and Trix \u2014 now being free of certified colors, 90% of its total retail portfolio in the nation has completed the transition. (RELATED: EXCLUSIVE: Americans Can Now See If Companies Are Actually Making Good On Food Dye Pledge)<\/strong><\/p>\n

\u201cAs the leader in cereal, General Mills is focused on giving people what they are looking for from the brands they know and love,\u201d Bethany Quam, president of Big G Cereal at General Mills, said in a statement. \u201cThis achievement reflects how we are evolving with consumer needs while continuing to offer food that tastes great, delivers quality and provides value.\u201d<\/p>\n

General Mills also said it will launch more than twice as many new products \u201cthat align with evolving consumer nutrition preferences as it did just two years ago\u201d during, such as products with more protein and fiber options, according to the press release. The company is currently on track to remove certified colors from its full U.S. retail portfolio by the end of 2027, per the announcement.<\/p>\n

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The announcement comes as many companies have begun phasing out artificial dyes in their food and beverage products in recent months. Nestl\u00e9 announced in June that it has fully eliminated artificial colors from all of its food and beverage products in the U.S.<\/p>\n

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Health and Human Services Secretary Robert F. Kennedy Jr. notably told multiple food company executives in March 2025 that he is seeking to root out \u201cthe worst ingredients\u201d from food across the nation and is prepared to take action to eliminate them as part of the Trump administration\u2019s broader efforts to \u201cMake America Healthy Again\u201d (MAHA), CNBC reported.<\/p>\n

\u201cThe MAHA movement is growing across the country,\u201d Kennedy said in a June 26, 2025 X post. \u201cWe\u2019re getting an extraordinary outpouring of cooperation from food companies who, without forced regulation, are standing up to remove harmful dyes and other non-nutritious ingredients from their foods.\u201d<\/p>\n

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General Mills announced Wednesday that all of its cereals in the U.S. are now made without artificial colors.<\/p>\n","protected":false},"author":1,"featured_media":5032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4018,1885,2268,4019,548,969,1824],"class_list":["post-5033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-cereal","tag-food","tag-food-dyes","tag-general-mills","tag-health","tag-make-america-healthy-again","tag-robert-f-kennedy-jr"],"yoast_head":"\nUS Breakfast Giant Removes Artificial Dyes From Cereals In MAHA-Friendly Move - Home Transfer Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hometransferguide.com\/?p=5033\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US Breakfast Giant Removes Artificial Dyes From Cereals In MAHA-Friendly Move - 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