{"id":538,"date":"2026-05-25T17:36:16","date_gmt":"2026-05-25T17:36:16","guid":{"rendered":"https:\/\/hometransferguide.com\/?p=538"},"modified":"2026-05-25T17:36:16","modified_gmt":"2026-05-25T17:36:16","slug":"exclusive-folded-flag-music-video-honors-fallen-service-members-and-gold-star-families","status":"publish","type":"post","link":"https:\/\/hometransferguide.com\/?p=538","title":{"rendered":"EXCLUSIVE: \u2018Folded Flag\u2019 Music Video Honors Fallen Service Members And Gold Star Families"},"content":{"rendered":"<div>\n<div><!-- \/10519169\/dailycaller_incontent_1 --> <\/p>\n<p>Black Rifle Coffee Company (BRCC) co-founder Mat Best released an original song and music video, \u201cFolded Flag,\u201d ahead of Memorial Day weekend.<\/p>\n<p>Read more <a href=\"https:\/\/hometransferguide.com\/?p=536\">Tech Bro-Funded \u2018Enhanced Games\u2019 In Las Vegas Were Total Flop<\/a><\/p>\n<p>Best, a former Army Ranger, and BRCC, a veteran-founded company, made a deliberate Memorial Day decision to forgo a traditional sale. Instead, they released a music video honoring fallen service members and their families, alongside a $150,000 donation to support Gold Star families through the Major Brent Taylor Foundation.<strong> (RELATED: Honoring The Sacrifices Of American Heroes: Mat Best)<\/strong><\/p>\n<p>In an interview with the Daily Caller ahead of Friday\u2019s release, Best reflected on his experience as a veteran, the inspiration behind the project, and the process of creating the song and video, which were designed to honor fallen service members and recognize the sacrifice of Gold Star families.<br \/><iframe loading=\"lazy\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/nLVyy2_SUFA?si=8CyokkjIfQYNvEDG\" width=\"560\"><\/iframe><\/p>\n<p>Best described his songwriting process as centered on remembrance, saying that sometimes \u201cthe idea just hits and it just writes itself.\u201d He said the inspiration came while he was on a flight to Los Angeles to direct another production, noting the song came together in a moment of reflection with \u201ca glass of wine\u201d in his hand.<\/p>\n<p>He also credited his business partner, Evan Hafer, with supporting the release of the song and production of the video. He said there were \u201cno restrictions\u201d and that everyone was aligned in moving forward to share its message, with no intent to sell a product.<\/p>\n<p><!-- \/10519169\/dailycaller_incontent_2 --> <\/p>\n<p>\u201cI\u2019m not trying to rip my arm off and pat myself on the back, but this was literally us saying, how do we do something hopefully that forever can be instilled in American culture as the proper way to celebrate Memorial Day, and we don\u2019t want really anything from it,\u201d Best told the Caller.<\/p>\n<p>Proceeds and awareness generated by the music video will support the Major Brent Taylor Foundation, which was founded by Gold Star wife Jennie Taylor after her husband, Major Brent Taylor, was killed in action while deployed overseas. The foundation was created to support Gold Star families by building community, providing resources and standing beside those navigating life after loss.<\/p>\n<p>Best said the decision to partner with the foundation came through BRCC\u2019s head of philanthropy, describing it as \u201creally grassroots.\u201d He said the partnership will continue beyond Memorial Day weekend, with plans already underway for a larger community event for foundation families at Fort Benning later in 2026. BRCC aims to bring around 60 Gold Star families to participate.<\/p>\n<p><!-- \/10519169\/dailycaller_incontent_3 --> <\/p>\n<div>\n<div>\n<img decoding=\"async\" alt=\"Crew on the set of Mat Best's music video for the song &quot;Folded Flag.&quot;\" aria-describedby=\"caption-attachment-8633447\" class=\"wp-image-8633447 size-large\" loading=\"lazy\" sizes=\"(max-width: 465px) 100vw, 465px\" src=\"https:\/\/images.dailycaller.com\/image\/width=1280,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/9128B3CB-41DB-41CC-ADA4-9199580C1E43-465x620.jpeg\" srcset=\"https:\/\/images.dailycaller.com\/image\/width=465,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/9128B3CB-41DB-41CC-ADA4-9199580C1E43-465x620.jpeg 465w, https:\/\/images.dailycaller.com\/image\/width=90,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/9128B3CB-41DB-41CC-ADA4-9199580C1E43-90x120.jpeg 90w, https:\/\/images.dailycaller.com\/image\/width=768,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/9128B3CB-41DB-41CC-ADA4-9199580C1E43-768x1024.jpeg 768w\" style=\"width: 100%; height: auto; display: block;\"\/>\n<\/div>\n<p>Crew on the set of Mat Best\u2019s music video for the song \u201cFolded Flag.\u201d<\/p>\n<\/div>\n<p>During his interview with the Caller, Best said he is reminded daily of the song\u2019s meaning. He noted that his father, a Vietnam veteran, passed away after battling cancer. He pointed to his father\u2019s ashes and folded flag, which were sitting in front of him.<\/p>\n<p>\u201cI get to walk by him every day and just like smile and just be so thankful that I had a present father in my life,\u201d he said, adding that BRCC is trying to approach Memorial Day the \u201cright way.\u201d<strong> (RELATED: Navy SEAL Andrew \u2018Sully\u2019 Sullivan Reflects On Memorial Day And The True Meaning Of Sacrifice)<\/strong><\/p>\n<p>He also reflected on the loss of one of his closest friends, Luke, who was shot and killed in Iraq in 2008.<\/p>\n<p>Read more <a href=\"https:\/\/hometransferguide.com\/?p=534\">How Senate Races Show That The GOP Is Still Trump\u2019s Party \u2014 For Now<\/a><\/p>\n<p>\u201cI was just kind of like reminiscing about all the fun times we had together, but then you also think about his wife who had to go on and raise their child by herself who lost their father, and there\u2019s just so much in that,\u201d he said.<\/p>\n<p>Best emphasized that he \u201cnever wanted this to come off like I\u2019m making a song just to get streaming revenue for Memorial Day,\u201d underscoring that the project was intended to support and raise awareness for Gold Star families rather than capitalize on the holiday.<\/p>\n<div>\n<div>\n<img decoding=\"async\" alt='Mat Best on the set of his music video for the song \"Folded Flag.\"' aria-describedby=\"caption-attachment-8633450\" class=\"wp-image-8633450 size-large\" loading=\"lazy\" sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/images.dailycaller.com\/image\/width=1280,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/B50941E6-2E61-408C-93E6-13D0E398CF7B-620x465.jpeg\" srcset=\"https:\/\/images.dailycaller.com\/image\/width=620,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/B50941E6-2E61-408C-93E6-13D0E398CF7B-620x465.jpeg 620w, https:\/\/images.dailycaller.com\/image\/width=160,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/B50941E6-2E61-408C-93E6-13D0E398CF7B-160x120.jpeg 160w, https:\/\/images.dailycaller.com\/image\/width=768,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/B50941E6-2E61-408C-93E6-13D0E398CF7B-768x575.jpeg 768w, https:\/\/images.dailycaller.com\/image\/width=1280,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/B50941E6-2E61-408C-93E6-13D0E398CF7B-1536x1151.jpeg 1280w, https:\/\/images.dailycaller.com\/image\/width=190,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/B50941E6-2E61-408C-93E6-13D0E398CF7B-190x142.jpeg 190w, https:\/\/images.dailycaller.com\/image\/width=70,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/B50941E6-2E61-408C-93E6-13D0E398CF7B-70x52.jpeg 70w\" style=\"width: 100%; height: auto; display: block;\"\/>\n<\/div>\n<p>Mat Best on the set of his music video for the song \u201cFolded Flag.\u201d<\/p>\n<\/div>\n<p>The Caller asked the BRCC co-founder about the song\u2019s classic rock-country sound and whether it was inspired by country music\u2019s long history of tributes from well-known artists, and whether his own experiences losing friends and his father shaped that perspective.<\/p>\n<p>Best contrasted Folded Flag with what he sees as more manufactured tributes, saying, \u201cSome other country music artists have been, in my personal opinion \u2014 and I\u2019m not throwing shade \u2014 have been manufactured to benefit off of the holiday because there are people that actually have \u2026 been through that,\u201d he said.<\/p>\n<p>\u201cI\u2019ve lived a lot of that, and what I really tried to do is bring in a lot of my friends from special operations and bounce this idea off through the writing process,\u201d he continued.<\/p>\n<p>He added that 90% of the people featured in the military scenes in the music video are special operations veterans and everyone involved is a combat veteran.<\/p>\n<p>\u201cThose little small details, I hope, really play into the authenticity,\u201d he said.\u00a0 <strong>(RELATED: Remembering The 13 Lives Lost In Operation Epic Fury)<\/strong><\/p>\n<p>The Caller asked what Americans often get wrong about Memorial Day and what he wants younger generations to understand. Best told the Caller that Memorial Day is often reduced to a single weekend, but the grief for families extends far beyond the holiday.<\/p>\n<div>\n<div>\n<img decoding=\"async\" alt=\"Behind the scenes of the music video for Mat Best's song &quot;Folded Flag.&quot;\" aria-describedby=\"caption-attachment-8633456\" class=\"size-large wp-image-8633456\" loading=\"lazy\" sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/images.dailycaller.com\/image\/width=1280,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/8421A30B-FF90-4F1E-BB92-3C8EC9ED8646-620x413.jpeg\" srcset=\"https:\/\/images.dailycaller.com\/image\/width=620,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/8421A30B-FF90-4F1E-BB92-3C8EC9ED8646-620x413.jpeg 620w, https:\/\/images.dailycaller.com\/image\/width=180,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/8421A30B-FF90-4F1E-BB92-3C8EC9ED8646-180x120.jpeg 180w, https:\/\/images.dailycaller.com\/image\/width=768,height=2499,fit=inside,format=webp,f=auto\/https:\/\/cdn01.dailycaller.com\/wp-content\/uploads\/2026\/05\/8421A30B-FF90-4F1E-BB92-3C8EC9ED8646-768x512.jpeg 768w\" style=\"width: 100%; height: auto; display: block;\"\/>\n<\/div>\n<p>Behind the scenes of the music video for Mat Best\u2019s song \u201cFolded Flag.\u201d<\/p>\n<\/div>\n<p>He said he hopes younger generations understand that the sacrifice doesn\u2019t end with a burial, adding that \u201cthere\u2019s complex issues with it,\u201d and this is not something that stops once \u201cthe casket goes in the ground.\u201d Best stressed that families carry that burden for the rest of their lives, saying it underscores the true weight and seriousness of Memorial Day and why it should be treated with reverence.<\/p>\n<p>Best\u2019s song is available now on Spotify, Apple Music, Amazon Music and YouTube Music. Those who want to support Gold Star families can learn more or make a donation at majorbrenttaylor.com in honor of a fallen service member.<\/p>\n<p>Read more <a href=\"https:\/\/hometransferguide.com\/?p=532\">Hasan Piker Admits Treasury Subpoena Over Cuba Trip \u2018Not Great\u2019<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Black Rifle Coffee Company (BRCC) co-founder Mat Best released an original song and music video, &#8220;Folded Flag,&#8221; ahead of Memorial Day weekend.<\/p>\n","protected":false},"author":1,"featured_media":537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[773,923,868,924,925,236],"class_list":["post-538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting","tag-coffee","tag-mat-best","tag-memorial-day","tag-military-veteran","tag-utah","tag-veterans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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