DUKE: How Trump’s Tariff Crackdown Crushed A $100 Billion Chinese Fashion Empire

Hey y’all, welcome back to Unfit to Print.

Trump’s trade policies are killing a Chinese fast fashion giant.

FAST FASHION HITS THE TARIFF WALL

Shein was once the go-to brand for fashion influencers.

The Chinese clothing giant had a seemingly unstoppable business model: scrape TikTok and Instagram for trending styles, churn out clothing and accessories cheaply and quickly, blast them on social media, and sell them directly to American consumers.

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At its post-pandemic peak in 2022, Shein was valued at nearly $100 billion.

This week, the company finally went public in Hong Kong.

It was valued at $26 billion.

That’s a nearly $74 billion reduction in value.

So what the hell happened?

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