Iron Maiden Sells Rights To Half Their Iconic Catalogue To Industry Heavyweight, Pophouse
Legendary metal band Iron Maiden sold the rights to half their catalog, name, and likeness to Pophouse Entertainment.
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The band turned over more than 50 percent of the stake in their publishing and master music rights, as well as a stake in rights related to Eddie, the band’s longtime mascot, according to Billboard. Pophouse issued a statement saying they plan to use their new authority to “turbo charge” the band’s cinematic and immersive projects, and assured fans they will support the band’s involvement in upcoming live concerts and performances.
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Iron Maiden was formed in 1975 by bassist Steve Harris and has since become one of the most influential groups in metal history. The band has sold over 100 million records across 17 studio albums during its decades-long history in the music industry. Their long list of accolades includes Grammy Awards, Brit Awards, and Ivor Novello Awards. Iron Maiden is slated to be inducted into the Rock & Roll Hall of Fame in November.
“We are 50-50 partners with the band, and the plan is that we’re going to work together turbocharging Maiden’s plans for the future,” Jessica Koravos, CEO of Pophouse, said in a statement issued to Billboard.
“With Pophouse, we’re always thinking around the visual identity and … there’s lots of world building that’s possible both in [Maiden’s] artwork, but also in the storytelling within the songs. The heavy metal genre, especially with the addition of Eddie, lends itself to a treatment potentially in the world of horror.”
Koravos went on to say that the organization is working with the band to create a film of their “Run For Your Lives World Tour,” and that they’re jointly developing plans for interactive fan experiences and a digital universe featuring Eddie.
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Iron Maiden’s manager, Rod Smallwood, said he’s excited about the new deal, and “the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped,” according to Billboard.
He continued, “The fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!!” (RELATED:
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Iron Maiden has been an influential force for more than 50 years and has a loyal fan following.
Pophouse owns the music rights of several high-performing musical acts, including KISS, Cyndi Lauper, and Tina Turner.
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